Vegas is already a saturated market, and unless you are coming in with one of the major brands that can compete with the majors, my opinion is that it would be challenging return on investment. Unless you can make the investment into an asset, a destination where consumers would want to come and enjoy varieties of food and beverage, gambling, etc., I would be extremely calculated with such an investment. Having a third-party feasibility/marketing report completed would go a long way to provide the additional comfort you would need.
